It’s the most common thing women do on a date: buy something.
But what happens when you ask them to do something that is not a sex toy?
Well, they do.
“Sex toys are such a small percentage of the market right now, and it’s very difficult to find that kind of product,” says Rachel K. Shafer, a marketing consultant who works with women at the company Katera.
“We think that this could be something that could really really help women in their relationship.”
And what does a woman want?
“I guess it could be that she wants to be comfortable and comfortable with her body,” says Shafer.
But there are a few more items that women want, she says, like “good vibes,” a sense of “safe and secure” space, and “an appreciation of the work that women do.”
And there’s more.
“A lot of women really like the idea of ‘being a good partner’ and being ‘respectful,’ ” says Shafar.
“But they also want to know that it’s a safe space and they don’t have to worry about being attacked for that.”
In this case, that’s not an issue, she explains.
“It’s not about a woman being uncomfortable.
They can just go home and relax and not be bothered by this guy.”
To learn more about how women choose what to wear and when, check out the full interview with Shafer and Kateras.